Most surfers are working hard and going nowhere. Same mistakes, same ceiling, same frustration. The problem isn’t effort — it’s that nobody ever showed them where the energy is leaking.

That’s exactly what Adam Knox does.

As a former professional surfer and one of the most sought-after coaches in the sport, Adam has spent his career finding the invisible breakdowns in movement that hold surfers back — from first-timers who can’t figure out their pop-up, to professionals chasing podiums. The system is the same. The standard is the same. You don’t get a watered-down version just because you’re not on tour yet.